Everyone was a little frustrated last year with how aggressively Microsoft was pushing Windows 10 on users. Now, in an interview on Windows Weekly, Microsoft’s Chief Marketing Officer Chris Capossela admitted Microsoft went too far in pushing those Window 10 updates.
Going “too far”
Capossela gave a few examples where the company went far, but one notable one was when Microsoft ended up changing the behavior of the “X” or cancel button. Instead of actually cancelling the upgrade to Windows 10, the software instead ignored that cancellation request and would prepare the upgrade in the background without many knowing.
Here’s what Capossela said in the interview:
“We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you’re not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn’t mean cancel.
And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior. And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously.”
It goes without saying, there were a number of times that Microsoft went too far with the Windows 10 upgrade, as highlighted in the above video. Upgrading users to the latest version without any consent whatsoever was obviously one of the most frustrating aspects.
But, will Microsoft continue with such an aggressive push in the future? No one knows at this point. Capossela admitted they went “too far,” and gave off the impression that they toned it down a bit, but didn’t outright say. Now, it’s worth noting that some of this aggressive push no longer applies, since the date to get the Windows 10 upgrade for free has long past.
It’s neat to see some admission of this, as Microsoft never really offered a response when they began being so aggressive with updates, but what Capossela has said is hardly an announcement from the company — more of just a confirmation that, yes, some people within Microsoft know they want too far. If it goes beyond that, that’s anybody’s guess at this point.